How Home Buyers Are Using Technology!

When searching for a real estate agent, make sure he or she is tech savvy.
You are, so the point person in your quest for your dream home should be packing the latest technology too.   Check the stats compiled by MountainSeed Appraisal Management in Atlanta, GA.

• A vast majority, 90 percent of home buyers use the internet to kick off their search for housing.
• Home Buyers today are mobile. They aren’t just sitting at a desk, online looking for a home. Mobile applications are also a weapon of choice.
• Nearly 30 percent are smart phone home shopping while waiting in line; 27 percent are searching over dinner and 26 percent are guests at someone’s home and likely just bored stiff.
• On average a person conducts 11 digital searches before making another move, like calling in an agent, attending an open house or otherwise 3-Ding their search.

“It is important to note that not only are home buyers using technology more than ever, but also home owners. When possible, many are looking at refi rates, paying their mortgage payment by smart phone, or simply perusing their mortgage statement,” said David Craig, vice president of sales at CEDAR Document Technologies an Atlanta, GA-based communications technology company.
it is also important to note that ‘mobile’ doesn’t necessarily mean a borrower is on the move. Many people today opt for their (smart) phone while sitting at home before ever opening a laptop or using a desktop computer.
How the internet has changed the way people search for homes

• 90% of people use the internet to begin their home search
• 253% growth in real estate searches in the past 4 years
• 11 searches is an average, a person performs prior to taking action
• On average 40% of people wait 120 days before contacting an agent after they start their online search ONLY 24% of people contact an agent the very same day!
• 20% of real estate searches are done from mobile devices
• 48% of people get directions to homes for sale
• 45% request more information
• 16% watch a video about the home
• 36% search while watching TV

Locations where New Home shoppers use their mobile devices to search for homes

• 77% are at Home
• 31% while at Work
• 28% waiting in line
• 27% at a restaurant
• 26% at other people homes Realtor.com – an average of more than 20 million unique visitors per month
  Homes.com – an average of more than 11 million visitors per month
  

Today’s Buyer search most frequently based on:

• Number of bedrooms and bathrooms
• Square footage
• Garages
• Heating
• Swimming Pool
• Ventilation and air conditioning systems

YouTube Searches in one fiscal Quarter for:

• Buying a home – 118,000

• Real Estate Agent – 88,400

So based on these current consumer statistics, the internet is the place to be, whether you are advertising your home, or looking for a new home!  A consumer should always question a prospective realtor as to which internet sites they use to market their current listings?
As previously stated make sure your real estate agent IS tech savvy and is able to give you their detailed marketing plan!