The real estate market is a place where most people will make their
largest investment ever. It is a place where fortunes can be, and often
are, made. It is not a place, however, for you to
“wing it”.
While the myriad TV shows about real estate make the process look so
simple – it’s not really that simple… they make it seem like all you
need to do is slap a for sale by owner sign in the yard, have one open
house with fresh flowers and fresh baked cookies and bam! SOLD! in one
day. On average in Massachusetts it takes roughly 100 days to sell your home (That is just an estimate, some may take less and some longer).
You need a professional, full time, well educated, ethical and
trustworthy REALTOR to represent you whether buying or selling real
estate.
* There are about 180 typical actions, research steps, procedures,
processes and review stages in a successful residential real estate
transaction that are normally provided by full service
real estate brokerages in return for their sales commission. (Based on a
report prepared by the Orlando Regional REALTORS Association). So this
means that if you choose to go it on your own, you are going to have to
do all these things yourself… or they don’t get done… which probably
means your transaction doesn’t end in a successful purchase/sale.
* While there will always be that one guy (or gal) who thinks he (she) is
the all-time greatest negotiator, the vast majority of folks do not like
confrontational interactions. A negotiation for the purchase/sale of
an asset as large as a piece of real estate can be a very
confrontational interaction. The role of the REALTOR is to act as a
buffer between the two parties who are in the midst of a very emotional
and high-level financial transaction, both wanting to get the best they
can get often at the detriment of the other party. A real estate
professional is experienced in all aspects of the negotiation and is
bound legally to do only what is in the best interest of his/her client.
* Perhaps the single most important aspect of the transaction is the value of the piece of property.
If you are a seller you want to know how much you can expect to get
for the sales price and how much of that you will walk away with in your
pocket. You want to advertise the property for sale at the right price
so you sell for as much as possible but you don’t want to price it so
high that no buyers make you an offer (and YES if you price it too high
MOST buyers will not want to offend you by making a low offer…thus you
don’t get any offers).
If you are the buyer, you want to know how much to offer. Now
multiple offer situations are happening more frequently and if a buyer
offers too low, they can either be rejected completely by the seller or
they can cause the negotiation to take too long thus allowing time for a
competing bid to come in… allowing the seller to be in the driver’s
seat.
* Any good professional, whether a real estate professional, doctor,
lawyer, CPA, etc., will have the heart of a teacher. Real estate
brokerage is a service business. The professional REALTOR is there to
educate you about the conditions impacting today’s real estate market.
It is as easy as picking up the newspaper or searching the Internet for
real estate news to see conflicting headline after conflicting
headline. “Prices are up 20%”, “Among worst markets in nation”, “Best
year since the crash”…well which is it? All real estate is local and
your real estate professional will know the local market conditions and
will lead you through the process, like any good teacher would, making
sure you understand all that is going on around you.
A real estate professional is a crucial member of your team when buying or selling real estate.
You could be buying your first home or your tenth home, an investment
property or a vacation home, commercial or residential…whichever it is
you are best served in the care of a full time, well educated, ethical,
trustworthy real estate professional.